Making money can be hard as a filmmaker so here is a list of tips and tricks to help you out
Selling your video can seem like a confusing task so we’ve rounded up a list of things to consider when selling stock footage.
Stock footage is used in videos all around us, whether it be news reports or Hollywood films, which means there’s plenty of opportunities to sell your content.
So whether you’re a professional videographer looking to make some extra money or just starting to switch your camera to the video mode, these tips should help.
1. Selling stock footage: Figure out what the most popular categories are
Shutterstock is one of the biggest stock footage buyers out there and they recently released an article about what does best on its website.
Some of Shutterstock’s most popular categories include food, travel, sports, leisure, animals, and lifestyle.
It’s a good idea to think about tailoring your footage to this and keep up-to-date with trends and upcoming sports events, which often lead to a surge in stock footage searches.
2. Selling stock footage: Get out your drone
If you’re lucky enough to own a drone, high quality aerial footage is some of the most sought-after footage.
It’s quite easy to integrate into most videos without being obvious so if you can capture some quality shots you should do quite well.
Check out this stock footage of a river by Elemental Footage below for some inspiration.
3. Selling stock footage: Edit your video into five to 60 second clips
While you might have minutes of amazing footage, clients do not want to trawl through footage to decide what they want.
More importantly, most websites will want you to edit you video down into manageable clips like this, so check out the guidelines before you upload.
For example Pond5 accept footage between three and 60 seconds and Shutterstock between five and 60 seconds.
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4. Selling stock footage: Make the most of your surroundings
A lot of independent filmmakers use stock footage because they don’t have the budget to get the location shots they need.
In this great video by YouTube duo Sam and Niko, they point out the importance of making the most of your surroundings.
Think about what landmarks you live nearby and capture lots of different footage from there. Remember to always be thinking about how you can make your footage unique.
If you want more tips on how to make money as a filmmaker, check out our guide on how to get started.
So what are you waiting for? Get selling!