Watch the behind the scenes footage of how Sony created its new TV advert using 4K cameras, drones and lots, and lots of fireworks

TAGS:

We’re used to seeing a lot of colour and detail in Sony’s Bravia TV spots, but the latest one has taken that concept a stage further. To show off the capabilities of the new Bravia X90C 4k Ultra HD TV the company used drones to  launch F55 4K cameras in to the air, and then flew them straight through a fireworks display. The reuslting footage is very, very cool.

The advert was created by the Californian based director Ben Tricklebank, who worked with production company Soup and ad agency DDB Germany. The final advert uses a combination of different angles and shooting methods to show how the city streets light up when the fireworks go off. The culmination is the incredible shots captured by the drone flying through the firework display

Director, Ben Tricklebank commented, “The idea was to take a stunning but familiar image – in fireworks – and really show it in a completely different and an unexpected way. The new ad offers a glimpse from the sky, a close up of the beauty of a firework showering colour through a black night backdrop – truly harnessing and visualising the power of 4K.

“Using drones to capture part of the footage in the ad was a really innovative and different approach and one we felt gave viewers a completely different view.”

And here is the final TV advert

https://www.youtube.com/watch?v=DtzBBqahSFw&feature=youtu.be

The campaign officially launches with the TV Commercial which will first air in the UK on 1st October runs until 22nd November. The campaign also encompasses digital media (live until the end of November), outdoor, cinema, VOD and print which will be running until the end of December.

If you haven’t got a 4K tv, the advert will also be shown on Bravia TVs in Sony Centres and selected Sony retailers.