Landscape photographer Matt Pinner and videographer Lukasz Karpisz reveal their top tips for making sure your vlogs have the maximum impact and reach the widest possible audience

With over 100,000 Twitter followers and a weekly YouTube vlog – ‘Filming Photography’ – that is proving ever more popular, 26-year-old Dorset-based photographer Matt Pinner seems to have social media nailed. Working in tandem with cinematographer and video producer Lukasz Karpisz the two-man team now posts a weekly vlog that can feature anything from dramatic drone footage to Q&As with followers. So, how do they decide what to vlog? What gear do they shoot with? And what are their top tips for vlogging?

Starting to vlog
The pair are comparatively new to vlogging with just a few months under their belts perfecting their vlogs. Lukasz explains, “When we met we didn’t think we’d do any vlogging – we just started pursuing our passions; Matt as a photographer and me as a filmmaker. One day we came up with the idea that I would start to follow Matt’s work as I was amazed at what he can do with a camera – his photography and his landscapes. We sat down and decided I would follow him with a camera, record it, put it on YouTube and see how it goes.”

Matt admits: “I didn’t know much about vlogging really before we started doing it and I found out that you can do it full-time and actually go for a job with it.” Lukasz was following other vlogs and shot a two-minute film about Matt’s work and how he started in photography, which generated over 3,000 views on YouTube. So, they started shooting Matt’s work whenever he went out on location.

Using drones
One of the key features of Matt’s vlogs is the stunning drone footage of Dorset landscapes and seascapes, all shot with a DJI Phantom 3 Professional drone. Matt notes, “What you can get from these little cameras and the drones is just amazing – when I saw the images we were getting from them I just thought ‘Wow! We’ve got to carry this on’. I could just sit and watch it on my phone before even putting it on a laptop and it was just amazing.”

What’s in the kitbag?
Matt reveals, “When I’m out doing the videos and photography I’m using the Canon 5D Mark III with the [Canon] 17-40mm lens”. For shooting video Lukasz uses a Canon EOS 5D Mark II with a variety of lenses, including a 35mm “cinematic” lens and a 50mm prime lens, plus an EOS 60D DSLR, smaller cameras for timelapse or extra footage and Rode microphones. Lukasz learnt how to fly and use drones a couple of years ago when he was working in Dubai and now uses a DJI Phantom 3 Pro drone to capture the superb aerial footage of Dorset’s landscapes.

Top vlogging tips
To inspire visitors to his vlogs Matt tries to interact with as many people as possible both online and offline. He advises, “To start a vlog, first of all get on to social media and try and get as many people connected with you [as possible]; try and put yourself out there as much as you can, then start a vlog because then you’re going to draw more traffic in to it. If you just start a vlog on its own it’s a lot harder.”

Lukasz adds, “We try to keep every episode of the vlog between six to eight minutes; 10 minutes at the most. Every week we try and do something different, so one week we’ll do beautiful landscapes with nice drone footage and breathtaking views, then we might do a Q&A for people who are more interested in the technical stuff about how to take photos, then another aspect of making videos and editing them. The beginning is very difficult because you can put so much work in to it, spending weeks or months on your projects, and you can see there’s no effect if people don’t see your videos. Social media and marketing [is crucial]; market yourself and then just keep vlogging.”

Just click on the video window at the top of this article to watch a full interview with Matt and Lukasz about their ‘vlogging journey’ and you can view all of their vlogs on their dedicated YouTube channel by clicking here.